Start your year with humility and power!

If we are ever tempted to think we are great because of our education, title, appearance or social status, we should remember that we are in fact, frail, vulnerable, prone to error, channeling wicked thoughts and in other ways, imperfect.

On the other hand, if we are tempted to think that we cannot live a life of greatness, due to our frailty, vulnerabilities, errors, wicked thoughts and other imperfections, we should remember that if we were perfect, we could never achieve greatness, for then, all our accomplishments would be routine.

Human greatness happens only when imperfect people transcend their frailty, feebleness and failures, to achieve excellence anyway!

Do you have greatness on your mind? If so, get up, go and make greatness happen in the upcoming year—no excuses.

QUESTION:

Was everyone born to achieve greatness—including average and below-average persons?

Do you ever have to make a sale or persuade someone to acquire a thing for money? Perhaps you are in sales, or you occasionally need to your car or something else. If so, here’s a revelation: In most cases, the thing you sell is of little or no intrinsic value to the intended client or customer.

Breakthrough: Research shows—shoppers do not actually desire your widget, brand or thingamajig. What they want is a certain emotional experience and at best, the thing you offer is a mere conduit for that experience. The intrinsic material or function of that purse, car, meal or car, is secondary to how it makes them feel!

Examples: A fine car is not bought for the science of the pistons and cylinders inside, but for the convenience of mobility, the pride of owning that particular model, the feeling of power from the speed, and the comfort and classiness of it all. A seafood dinner is not for the ingredients, but for the smell, taste, look and anticipation of satisfaction from eating it.

Stop selling stuff such as soap, phones and bank loans. Change your sales script and narrative to reflect the emotional experiences your stuff can generate, and plain and simple, you will make more money and build a more loyal clientele. For details on this and many more money-making strategies, check out Persuasion Power—The Gentle Art of Getting YES. It can add zeroes to your paycheck.

QUESTIONS:

What if you had the power to influence people to give you what you want? If you knew that with the right tools and some practice, twice as many people would say YES to you, for what would you ask? CAUTION! Don’t use Persuasion Power to manipulate others; it’s powerful material when you learn how to use it.